7 Ways a Good Social Media Manager Will Improve Your Platforms
The best social media accounts look effortless, don’t they? They post regularly, you know what kind of content to expect from them and, in some cases, you actually look forward to seeing it!
But those accounts don’t happen by luck. The truth is a lot of time and effort went into them.
Here are the secret tactics a good social media manager would use to help you achieve that effortless look!
1) They work to a strategy
A skilled social media manager will assess your profiles before starting work. Then they’ll create a strategy that identifies your ideal customers, defines your goals, hones your brand tone of voice and looks at what your competitors are up to.
Next, they’ll work out what you should be posting to attract your dream followers and will post content that speaks directly to them.
So you see, looking effortless takes a lot of effort!
2) They double–down on what’s working
We all know the thrill of getting lots of likes on a post, but there’s a bit more to success than that.
Being able to understand the numbers behind a post – such as reach, impressions and engagement – is an important part of working out what’s resonating with your crowd.
Of course, crunching the numbers – and analysing what they mean – takes time. A good social media manager will do this work for you and flex their posting strategy accordingly. A good example is a local restaurant I worked with who saw their following grow 135% in four months once we identified what worked well and started posting content their audience wanted to see. Delicious food of course 😉
3) They answer EVERYTHING
Engagement is such an important part of social media, yet many brands just don’t have the time – or energy – to do it.
Responding to every DM, comment, and query is a huge time commitment and takes you away from other important areas of your business.
But engagement is the cornerstone of social media. The simple truth is, the more you put in, the more you get out.
When you hire a good social media manager they’ll ensure no comment or DM goes unanswered, no customer or lead left behind.
4) They join the conversation
To grow on social media, you’ll need to be both reactive and proactive with your audience. Which means not just responding to comments about your business and replying to messages. You’ll want to shout out about other small businesses, interact with your audience and join in relevant conversations.
A good social media manager will engage for you and help build your audience and make your business part of the social community. Think of them as your virtual networker!
5) They’re consistent
If there’s one thing every social media manager knows to be true it’s that consistency is key. Why? Well, there are two main reasons.
Firstly, showing up consistently lets your audience know you’re there. It keeps you top of their mind. Let’s be honest, nothing raises red flags faster than a stone-cold account.
Secondly, by consistently posting good quality, engaging content the algorithms will reward your efforts and will show it to more people. Combine this with consistent engagement and boom, you’re winning.
Oh and more thing – it’s super important to have consistent branding and messaging across all your platforms. Another task a good social media manager will do for you!
6) They optimise your bios
Yes, bio optimisation is a thing and an important one too. Think of your platform bio as your business card. It needs to tell people who you are, how you help people and how they can contact you. It’s also a chance to toot your horn, show off a bit of personality, attract the right followers (and turn off the wrong ones). Your social media manager will know which bits of your bio are searchable (each platform is slightly different) and will ensure these areas are being properly used.
For example, on Instagram - if your following is under 10k and you don’t have an Instagram Shops - your bio is THE only place you’ll be able to drive traffic to your website, lead magnet or email list so you’ll want it to stand out and grab attention.
7) They stay bang up to date
Keeping abreast of all the latest social media platform changes is a job in itself – one you can’t possibly be expected to do. But a good social media manager will be on top of all the latest updates and will know which to apply to your accounts and which to ignore.
They’ll also surround themselves with like-minded professionals and will have a network of brilliant colleagues to ensure they never miss a thing.
Now you know some of the tactics used by successful social media managers why not try using some of them yourself? Or if you’d prefer some help, I’d love you to get in touch.